How to Become Certified As a Private Brand Marketer (PBM)

Please note that no claim or identification with certification programs shall be made until successful completion of qualification tests and receipt of fees, and only after notice of formal acceptance into the program has been received from

Step 1: Certification Application Package.
A. sends Interest Letter to PBM:
  • Application for Certification (certification & billing contact form)
    The persons indicated on this form will be’s point of contact for ALL issues relating to certification agreements, test selections and reports, directory listings, certification sales volumes; and invoices relating to certification
  • Product-specific data submittal sheets and/or cross reference data sheets
    The information in this form will be used to identify the relationship between OEM and PBM models
  • Links to download Standards & Operation Manuals (General and Product-specific)
(if applicable)
  • Selection software programs (in lieu of paper catalog)
  • Federal regulation documents
B. receives completed documentation within 60 calendar days and sends confirmation.
Step 2: Processing Application Package.
A. sends PBM License Agreement to PBM, and Appendix C of the Participation & License Agreement for OEMs to the OEM
  • PBM Applicant and OEM sign and return the agreements to within 60 calendar days
B. sends License Fee of $3,500
Step 3: Acceptance into the program.
A. sends Welcome Letter and executed Agreements to the PBM applicant and OEM

B. Applicant’s data will be uploaded to the Directory of Certified Product Performance

For questions regarding the qualification process or to submit an application, contact